Helvetica

1. The font can tell you what type of company it is. For example if the letters are rigid it could mean that they are very futuristic. I think a good example of that is Apples boxes it's very simple and reminds me of a modern home.
2. This is because he's telling you what the company is. I define it as it it shows you the image of what they are and there story.
3. I use Times new roman because I write a lot of papers.
4.  Theres many types of communication. An image can do just as well as talking to someone.
5. It's very messy but reminds me of music and places like hot topic.
6.

I think Fedex has a good logo because simple logo to it. They also has an arrow in it to show you there moving forward
6. I don't like because it just doesn't feel nice and simple.